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UM E-Theses Collection (澳門大學電子學位論文庫)
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吳玫
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UM E-Theses Collection (澳門大學電子學位論文庫)
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吳玫
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Degree
New media and TV reality shows innovation : a case study of Macao Open Mic
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Li, Jing
吳玫
2015.
Master
The rise of small-circle social media and advertising : a case of WeChat
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Yao, Qi
吳玫
2016.
Doctoral
Creating the myth : fantasy theme analysis of "Yang Sheng" advertorials in WeChat
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Lin, Pei Yuan
吳玫
2015.
Master
"My country, the land where my blood has" : media professionals of Chinese-language media in Malaysia
Ye, Lin
吳玫
2013.
Master
Exploring health and fitness apps adoption intention among college students
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He, Xue Wei
吳玫
2018.
Master
Challenging the mainstream : youth identity and the popularity of Shanzhai mobile phones in China
Li, Hong Ye
吳玫
2009.
Master
The use of Facebook fan page on promotion : a case study of the local online cake shop : Choco Choco
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Ip, Ka Weng
吳玫
2017.
Master
A study of the Danmuka attraction factors : based on theory of the Weighted and Calculated Needs for New Media
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Wu, Wan Xin
吳玫
2016.
Master
Literary app use : UTAUT2 analysis of ONE adoption
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Chen, Jin Yao
吳玫
2017.
Master
WeChat in work environment in Macao, a use and gratification study
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Tam, Weng Tong
吳玫
2018.
Master
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